Modern businesses are approaching an inflection point! Divided attention, siloed information, and fragmented context have created unprecedented challenges for organisations dealing with enormous volumes of information.
Here’s where London-based SEDNA comes into play. The UK startup has developed an Intelligent Communications System that serves as the primary digital workspace for teams working on complex projects in one place.
Recently, the company has secured $34 million (approx £24.6M) funding in a Series B round led by global venture capital and private equity firm Insight Partners. Other investors including Stride.VC, Chalfen Ventures, and the SAP.iO fund also participated in the round.
Funds and hires
The company will use the funding to develop its product, data science, and go-to-market functions to reimagine email and expand into new markets impacted by siloed communication and collaboration.
With the investment, SEDNA welcomes Eric Cullerier, as VP of Customer Success, and Jim Preston, as VP of Global Sales, while also growing their board of directors with Rebecca-Liu Doyle and Keith Wallington.
Intelligent communication system
Founded by Bill Dobie, SEDNA’s intelligent communication system allows companies to break down silos and work across their organisation within a single digital workspace – improving certainty and promoting seamless collaboration across teams doing complex, multi-party work.
SEDNA has collaborated with Starling Bank, to increase team productivity as well as establish strong partnerships with global supply chain businesses such as Glencore, Norden, and Bunge.
Bill Dobie, CEO of SEDNA says: “Uncoordinated digitisation has made business noisier. Email is broken, chats are a mess, and getting work done is hard. SEDNA’s single digital workspace makes business communication flow. Our intelligent and collaborative email stream breaks down silos so our customers work faster. We’re excited to work with Insight – a true scale partner that understands how our platform will deliver enormous value to customers in this complex world.”
John Mountain, CIO of Starling Bank says: “We’re excited about implementing SEDNA and getting the power to connect our internal systems to our email. It’s particularly exciting to see the potential of automation when it comes to increasing productivity and efficiency within our team — all of which means we can better meet our service commitments to our customers whilst also reducing risk.”
Rebecca Liu-Doyle, Principal at Insight Partners says: “Bill started reimagining email where it was mostly broken and therefore hardest to fix—large teams managing huge volumes and complicated processes. Today, SEDNA’s power is in its ability to introduce immense speed, simplicity, and delight to any inbox experience, regardless of scale or complexity. We are excited to partner with the SEDNA team as they continue to make digital communication more intelligent for teams in the global supply chain and beyond.”
Fred Destin, Founder at Stride.VC says: “Stride.VC is doubling down on SEDNA in this round as we’re convinced we can put a new messaging leader on the map. You can’t crack the code on reinventing team email without re-thinking messaging, collaboration, and transactions all in one, which is exactly what this team has done.”
Mike Chalfen, Chalfen Ventures says: “I am thrilled to invest in SEDNA again because it has an opportunity to change how the world works. SEDNA is one of the few software companies that actually helps a large number of users to save hours of work every day. This is the result of Founder and CEO, Bill Dobie, rethinking global scale business communication from the ground up, and a profound tech platform that is built for huge speed and increasing intelligence over time. It has been impressive to see him build a leadership team that can execute on this huge opportunity, and to attract the new capital to fuel the growth ahead.”
Stefan Sauer, Global Transport Solutions Lead, SAP says: “SAP continues to partner with SEDNA to deliver value to SAP customers. The ability to turn complex information into simpler intelligent collaboration has been a growing priority for many SAP customers.”
The post Reimagining email: London’s SEDNA secures $34M Series B funding to take on Gmail and Slack appeared first on UKTN (UK Tech News).
